Sales vs Marketing
I am often asked what’s the difference between sales and marketing. It’s really easy to see the difference. Sales is the effect of good marketing. As you increase your marketing effectiveness, your sales will increase. If you decreases your marketing efforts then your sales will decrease as well.
I am always interested in businesses that can not understand that relationship and haven’t been able to make the right choices in improving their sales and marketing efficiencies. Unfortunately, most business don’t have the proper training both of these areas.
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