Promotional Videos
The market is exploding wide open in terms of ways to promote your company online. You used to have to pay so much for access to mass media, but now you can have access with just the cost of some basic equipment like a computer and a digital camera along with some web hosting.
For example, you can easily make up a promotional video and then upload it on various video services. You can promo your business and if you add some humor in it, you might get it picked up by others. Make sure you allow others to embed the video on their sites and then you have a commercial for your business on a wide range of sites.
Pretty cool, right?